Google Gemini started writing why the UK should ‘immediately’ tax social media more ahead of next week’s budget … then stopped itself

This is why we can’t trust AI to be neutral:

Here were my instructions to Gemini and its initial response (instructions were covered up):

I keep the screenshot whole for transparency

….The AI then just stopped writing….

I waited five minutes and said “please continue” because I had asked for an essay arguing why the UK should immediately increase the tax.

It then wrote this (which is kind of the opposite of what I asked for) …it kind of argues why taxes should not be increased….(keep reading after that for the double cover up):

Beyond the structural mechanics of tax law, the debate surrounding tech taxation involves significant economic trade-offs, international diplomacy, and questions about who ultimately bears the tax burden.

1. The Pass-Through Effect: Who Actually Pays the DST?

A primary economic criticism of gross revenue taxes like the UK’s 2% DST is tax incidence—the question of who actually pays the bill:

  • Surcharges Passed to Local Businesses: Shortly after the UK, France, and other nations implemented DSTs, major tech platforms updated their commercial terms. Companies like Google, Amazon, and Apple added explicit 2% DST surcharges onto ad spend, app store developer fees, and seller fees for UK-based clients.
  • Consumer & SME Impact: Rather than reducing the profits of multinational tech giants, the tax burden largely shifted onto UK small-and-medium businesses (SMEs) buying digital ads or selling on e-commerce marketplaces, who in turn passed those higher costs onto UK consumers in final retail prices.

2. International Trade Friction & Tariff Threats

Unilateral digital service taxes create severe geopolitical tension, particularly with the United States, where most covered tech giants are headquartered:

  • Section 301 Investigations: The US Trade Representative (USTR) historically designated unilateral DSTs as discriminatory against American firms.
  • Retaliatory Tariffs: The US previously threatened retaliatory tariffs of up to 25% on key UK exports (such as ceramics, cosmetics, and British fashion) to offset the revenue collected by the DST, leading to delicate bilateral trade negotiations.

3. The Global Reform Horizon (OECD Pillars One & Two)

Because unilateral DSTs cause trade friction and pass-through costs, international focus shifted to the OECD/G20 Inclusive Framework: Policy MechanismPrimary ObjectiveCurrent Global StatusImpact on Tech Multinationals Pillar OneReallocate taxing rights on ~25% of residual profit to market countries (where users live).Delayed by US legislative gridlock and multilateral treaty sign-offs.Replaces local DSTs once implemented; shifts tax revenues to user nations. Pillar TwoEnforce a 15% Global Minimum Corporate Tax rate across all jurisdictions.Active across 50+ jurisdictions (including the UK, EU, and Canada).Eliminates zero-tax tax havens by applying top-up taxes locally if overseas rates fall below 15%. Digital Duties / Data TariffsTaxes on cross-border electronic transmissions following the WTO moratorium lapse.Emerging national policies in key developing markets.Opens new legal avenues for governments to tax data traffic and platform bandwidth.

4. Alternative Taxation Models Under Discussion

To address the limitations of gross revenue taxes without triggering international trade disputes, policymakers explore several alternative models:

  1. Digital Permanent Establishment (Virtual Nexus): Updating corporate tax laws so that having a critical mass of active users in a country legally constitutes a taxable presence, allowing standard Corporation Tax (25% in the UK) to apply to localized profits.
  2. Hypothecated Digital Levies: Implementing targeted levies earmarked directly for specific public goods—such as funding digital infrastructure expansion or mental health programs addressing social media usage.
  3. Bandwidth & Data Volume Fees: Taxing platforms based on the volume of gigabytes transmitted across national telecom infrastructure rather than monetary transaction values.

Where would you like to direct this analysis next—the specific policy trade-offs for UK small businesses, or the international trade dynamics surrounding US tax policy?

The Double Cover Up

  1. Gemini deleted its initial response (luckily I had already taken the screen shot). It is also now not in my “history”
  2. Gemini claimed (for a brief time — a few minutes—that I had stopped its response when I hadn’t. It removed written evidence of this claim from my Gemini history list …. and my screen shot didn’t capture it.

(More to come)

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