–TikTok takes on Instagram / Facebook
-Im amplifying this because social media is so important in spurring the climate transition

June 26-27, 2022: See link from the Guardian

Key snip (unedited):

Over the last couple of years TikTok, owned by Chinese company ByteDance, has “been taking over the social media world, and all the other big platforms – and especially Facebook – seem hypnotised by it, much as rabbits are by the headlights of an oncoming lorry.

In metaphorical terms, if Instagram and YouTube dispense marijuana, then TikTok provides ‘digital crack cocaine’

Why is this? It’s partly a matter of demographics: 57% of TikTok users are female; 43% are aged between 18 and 24; and only 3.4% are over 55 (and possibly wandered in to TikTok by mistake when they were looking for their true online home, which is now Facebook). You can tell that this hurts because in August 2020 Instagram (which is owned by Facebook/Meta) launched Reels, an editing tool that allowed users to create 15-second video clips and set them to music. Just like TikTok, in fact, only feebler.

AND

…If data is the new oil, then TikTok provides “sweet crude like the world has never seen, ready to be algorithmically refined into rocket fuel”.

See link above for more.