Alphabet has so little faith in its own business model, it’s putting investors at risk on the other side of the Atlantic with its 100-year bond, well away from its headquarters.

Nearly all Google’s businesses are easy-to-replicate middle man companies. AI itself is a rip off middle man. It rips off other people’s research news creations.

Avoid this issuance! (Not investing advice)

UK pension funds and insurance companies are being set up here.

Better to invest to make the BBC into Britain’s answer to Netflix, Twitter, Google and Meta ….combined.

There is no reason to use US middle men for something we can do ourselves.

Remember Google stole our privacy and we’ll never get that back…..apparently.

See what happened at Motorola (Gemini):

Motorola’s 100-year bond is often cited as a cautionary tale because of the sheer volatility the company—and its investors—faced in the decades that followed.

If you bought those bonds at their launch in 1997, your journey wasn’t a “set it and forget it” experience. 

The Sale Price today: ~82.8% of Face Value

If this moratorium (story below) is lifted next month, Alphabet might lose much of its price-to-earnings multiple

How potential digital services tariffs can give emerging nations leverage at COP30 this week (2)

Based on today’s secondary market data (FINRA TRACE), the Motorola (now Motorola Solutions) 2097 bond is trading at approximately $828 per $1,000 of face value.

• If you hold $10,000 in face value: You would receive roughly $8,280 (plus any “accrued interest” earned since your last payment).

• The Yield to Maturity: At this price, the buyer is locking in a yield of about 6.4% to 6.5% for the next 71 years. 

Gemini unchecked:

Alphabet’s choice of the British sterling (£) market for its first-ever 100-year bond isn’t just about a love for London; it’s a calculated financial “pincer maneuver.”

By stepping outside the US dollar market, they are solving two major problems at once: supply fatigue and liability matching.
Here is why they went with sterling:

1. Tapping into “The Duration Hungry”
   The UK has a unique institutional landscape. British pension funds and insurance companies have long-term liabilities (payouts they must make 50–70 years from now). They are legally required to hold “ultra-long duration” assets to match those future debts.

• The Problem: There aren’t many 100-year options. Usually, these investors have to settle for 30-year or 50-year UK Gilts (government bonds).
• The Alphabet Solution: By offering a 100-year bond, Alphabet is providing a rare “AAA-adjacent” corporate alternative to government debt. This creates massive natural demand that doesn’t exist in the same way in the US market.

1. Avoiding “Dollar Overload”
   Alphabet is currently on a borrowing spree, raising roughly $20 billion in USD at the same time.

• The Bottleneck: If a company tries to raise too much in just one currency, they eventually exhaust the immediate appetite of big US banks and funds. This forces the company to pay a higher “new issue premium” (essentially a higher interest rate) just to convince people to take on more of their debt.
• The Diversification: By splitting the raise into Sterling, Swiss Francs, and Dollars, Alphabet taps into three different “pools” of money, keeping their borrowing costs lower across the board.

1. Favorable Yield Spreads
   As of early 2026, the interest rate environment in the UK has become highly competitive for high-quality borrowers.

• Cost Efficiency: Currently, issuing a long-dated bond in sterling can be more cost-effective than in dollars because UK long-term rates (Gilts) are often lower than US Treasuries for similar maturities.
• Arbitrage: Alphabet can issue the debt in pounds and, if they don’t need pounds for UK operations, use “cross-currency swaps” to convert it back to USD at a total effective rate that is often lower than if they had just issued in USD originally.

1. The “Halo Effect”
   By joining the exclusive club of sterling century-bond issuers—which includes Oxford University, the Wellcome Trust, and the Republic of Austria—Alphabet is signaling that it views its business as a permanent, “century-scale” institution rather than just a tech company that might be disrupted in a decade.